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Building African Ownership in Global Sports Business

Professional education in sports finance, governance, investment, and content development — equipping Africans and the diaspora with the skills to move from participation to ownership.

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Affiliated with leading sports organisations

  • Active Boulevard
  • Metis Craton
  • Ball Activating Literacy and Leadership in Africa
  • Skeiya Group
  • Olisa Agbakoba Legal
  • Top Pro Sport Management
  • VCL

Bridging the Gap Between Sports and Business

We are dedicated to revolutionising and opening up the sports value chain in Africa by equipping interns, graduates and seasoned professionals with the knowledge, skills, resources and opportunities to thrive in the sector.

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Featured Programs

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Professional Certificate in International Sports Law & Arbitration
Professional Certificate in International Sports Law & Arbitration

Sports law operates in a unique legal universe. From FIFA transfer disputes to doping sanctions at the Court of Arbitration for Sport (CAS), this field demands specialized knowledge that sits at the intersection of contract law, employment regulations, and international arbitration.
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FIFA Football Agent Exam Preparation (Crash Course)
FIFA Football Agent Exam Preparation (Crash Course)

Designed for candidates who already have foundational knowledge but need structured revision, clarity on key regulations, and exam-focused guidance to perform confidently on test day.
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Sports Media, Broadcasting and Communications
Sports Media, Broadcasting and Communications

Build storytelling, PR, and brand visibility skills to grow influence in the sports industry.
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Introduction to Sports Governance
Introduction to Sports Governance

Understand leadership, ethics, compliance, and structure in sports institutions locally and globally.
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Featured Resources

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Building the Future Sports Workforce: Skills, Tools & Mindsets for Next-Gen Club Leaders
Building the Future Sports Workforce: Skills, Tools & Mindsets for Next-Gen Club Leaders In a recent conversation hosted by the Business of Sports Institute Africa, Pedro Batista shared valuable insights with Beverley Agbakoba-Onyejianya the Academic Director and Founder on how the sports industry is changing and what this means for the next generation of sports leaders.
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The Business Of School Sports: Why Africa  Must Seize its Opportunity To Become A Leader
The Business Of School Sports: Why Africa  Must Seize its Opportunity To Become A Leader Across the world, school sports have grown into a structured and profitable industry that fuels talent development, creates jobs, attracts sponsorship, and feeds professional leagues. Africa, with its  youthful population , a continent where ⅓ are under the age of 35 and expanding private participation in school competitions, should be a natural leader in thisContinue reading "The Business Of School Sports: Why Africa  Must Seize its Opportunity To Become A Leader"
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Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue
Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue In January 2026, the Confederation of African Football (CAF) announced that the TotalEnergies Africa Cup of Nations (AFCON) Morocco 2025 had recorded its most commercially successful outing yet. Revenues reportedly increased by about 90 per cent compared to previous editions, driven largely by improved broadcast deals. Thetournament secured over 20 broadcasting partnerships across more thanContinue reading "Why Weak Legal Structures Are Costing African Sports Millions in Commercial Revenue"
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Breaking Barriers: Why Black Ownership in Sports Business Must Grow
Breaking Barriers: Why Black Ownership in Sports Business Must Grow The global sports industry generates over $600 billion annually, yet Black ownership in sports business remains critically low — particularly across Africa. The Reality Africa consistently produces world-class athletes and cultural icons, but rarely owns the clubs, agencies, media platforms, and rights-holding businesses that profit from this talent. Value flows outward, while ownership and long-termContinue reading "Breaking Barriers: Why Black Ownership in Sports Business Must Grow"
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Sports Industry Opportunities

Discover a wide range of job opportunities tailored for aspiring and established professionals in the sports industry.

17 Mar, 2025
Commercial Consultant
Contract Hybrid Senior Level
Nigeria
Details

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Testimonials

What Our Alumni and Partners Say

The results speak for themselves. Our alumni, partners, and collaborators are shaping the future of sports management across Africa — and beyond. Here’s what they have to say about their BOS Institute experience.

Obinna Ogbonnaya
Obinna Ogbonnaya CEO - Afro Chess Academy

The Sports Business Administration Essentials course was incredibly insightful! I gained very valuable knowledge on managing sports organizations, marketing, finance, and event planning. The learning experience was engaging and relevant to real life applications. I highly recommend the course for anyone looking to excel in the sports industry!

Ndidi Edeoghon
Ndidi Edeoghon CEO - Carmel Leadership and Sports Academy

The course was definitely worth it. It broke down so many complexities surrounding sports administration and gave me new insights on how to engage our students when it came to our niche of leadership and sports. If you want to know the business opportunities in sports and how to truly excel in the sports sector, then sign up for these courses.

Why BOS Africa?

At the Business of Sports Institute Africa, we strive to set you up for success by providing an unmatched educational experience in the sports industry. Here’s what makes us stand out

Our courses are designed in collaboration with sports industry leaders, ensuring you’re equipped with relevant and cutting-edge knowledge.