Shaping the Future of Sports Business
The Business of Sports Institute Africa is on a mission to empower the next generation of sports business leaders in Africa. BOS offers various programs and initiatives that will equip you with knowledge and skills required to boost your career.
Who We Are
We are the Business of Sports Institute, we are reimagining sports as more than entertainment. We are building an ecosystem that develops leaders, innovators, and entrepreneurs who can unlock the full economic and social value of sports across Africa. Through cutting-edge programs in sports business, data analytics, branding, mentorship, and technology, we equip the next generation with the tools to drive sustainable growth. Aligned with the UN Sustainable Development Goals (SDG 2030), our mission is to create the pathways.
Our Mission
To empower individuals, organisations, and communities with practical sports education, executive training, certification programs, research, and advisory services that unlock opportunities across the African sports industry.
Our Vision
To become Africa’s leading hub for world-class sports education, leadership, and innovation—building the next generation of sports professionals, executives, and organisations across the continent and beyond.
Our Story
Hear the Business of Sports Institute Africa story from our founder
BOS Africa was founded with a passion for sports and a commitment to excellence, the Business of Sports Institute started with a simple goal: to fill the knowledge gap in sports business education.Beverley Agbakoba-Onyejianya
Founder
Our Network of Trusted Partners
From sports federations to global media brands, BOS Institute collaborates with organizations driving the future of sports business in Africa and beyond.
Meet the Team
Get to know the experts driving innovation and excellence in sports business education.
Advisory Board
Mrs Ifeyinwa Akerele
Chair - Advisory Board
Joseph Chimpapwe
Member - Advisory Board
Syombua A. Kibua
Member - Advisory Board; and Country Rep - Kenya
Professor Emilia Onyema
Member - Advisory Board
Dr Ikenna Nwosu
Member - Advisory Board
Prince Olumide S. Oniru
The Faculty
Our faculty are distinguished African and international professionals shaping the future of the global sports industry. They bring together deep experience from across business, administration , governance, and media to deliver a world-class, practice-driven learning experience.
Busola Ajala
Faculty - School of Sports Leadership
Olawuyi Awofisayo
Faculty - School of Sports Branding
Jon Boafo
Faculty - School of Sports Business
Rita Anwiri Chindah
Faculty - School of Sports Branding
Philip Okposo
Faculty - School of Sports Data
Wonuola Fasehun
Faculty - School of Sports Business
Yomi Omogbeja
Faculty - School of Sports Branding
Folake Shasanya
Faculty - School of Sports Business
Daniela Simão
Faculty - School of Sports Leadership
Dr Frank Appiah Kusi
Faculty - School of Sports Business
Country Representatives
Pauline Mbanza
Faculty - School of Sports Business
Country Rep - Uganda
Doeju Goodluck Momoh
Country Rep - Sierra Leone & Liberia
Eleanor Ngalo
Country Rep - Tanzania
Bisi Afolabi
Country Rep - Nigeria
Ezeani Chidiebere
Country Rep - Nigeria
Nana Asante Twum
Country Rep - Ghana
Bubacarr Baldeh
Country Rep - The Gambia
Hassan Ezz
Country Rep - Egypt
Grace Mushimiyimana
Join Us on This Journey
Join us in shaping a future where Africa is not just a participant but a global leader in sports business.