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Shaping the Future of Sports Business

The Business of Sports Institute Africa is on a mission to empower the next generation of sports business leaders in Africa. BOS offers various programs and initiatives that will equip you with knowledge and skills required to boost your career.

Who We Are

We are the Business of Sports Institute, we are reimagining sports as more than entertainment. We are building an ecosystem that develops leaders, innovators, and entrepreneurs who can unlock the full economic and social value of sports across Africa. Through cutting-edge programs in sports business, data analytics, branding, mentorship, and technology, we equip the next generation with the tools to drive sustainable growth. Aligned with the UN Sustainable Development Goals (SDG 2030), our mission is to create the pathways.

Our Mission

To empower individuals, organisations, and communities with practical sports education, executive training, certification programs, research, and advisory services that unlock opportunities across the African sports industry.

Our Vision

To become Africa’s leading hub for world-class sports education, leadership, and innovation—building the next generation of sports professionals, executives, and organisations across the continent and beyond.

Our Story

Hear the Business of Sports Institute Africa story from our founder

BOS Africa was founded with a passion for sports and a commitment to excellence, the Business of Sports Institute started with a simple goal: to fill the knowledge gap in sports business education.

Beverley Agbakoba-Onyejianya

Founder

Our Network of Trusted Partners

From sports federations to global media brands, BOS Institute collaborates with organizations driving the future of sports business in Africa and beyond.

  • Active Boulevard
  • Metis Craton
  • Ball Activating Literacy and Leadership in Africa
  • Skeiya Group
  • Olisa Agbakoba Legal
  • Top Pro Sport Management
  • VCL

Meet the Team

Get to know the experts driving innovation and excellence in sports business education.

Join Us on This Journey

Join us in shaping a future where Africa is not just a participant but a global leader in sports business.